BE BETTER THAN THE BEST!

My name is Durgham Darwazeh, and I have a story that I’m eager to share with you—one that reflects a journey of passion, growth, and purpose.  

My journey in the hospitality sector began humbly in 2000, as a public cleaner in a fast-food restaurant. While it might seem a far cry from sustainability audits, this experience planted the seeds of my approach to precision, dedication, and continuous improvement—principles that now underpin our sustainability programs.

Back then, my role involved cleaning about 20 outdoor dining tables every thirty minutes. What some might consider a repetitive task, I transformed into a personal challenge, setting incremental goals to refine my technique and efficiency. With one hand wielding a towel and the other a sanitizer dispenser, I developed a precise, almost robotic method to sanitize each table in just 10 seconds. This commitment to excellence not only caught the attention of onlookers but also earned me recognition from my managers. One memorable day, after preparing nearly 50 tables for a special event in record time, I was awarded a ribbon that read, "Better than the Best."

That defining moment taught me that even the smallest actions, when performed with purpose and precision, can lead to impactful results. It’s the same philosophy we bring to our sustainability audit programs. By focusing on detail, innovation, and efficiency, we help businesses identify opportunities to transform their operations and contribute meaningfully to environmental, social, and economic sustainability.

Just as I optimized my early tasks to achieve extraordinary outcomes, we aim to empower organizations to refine their practices and achieve measurable progress. After all, greatness often begins with the simplest of steps—and that’s where transformative change takes root.

" Now I use this ribbon as a reminder for every task I do and every challenge I accept that I always have to be better than the best"